Isolate Traffic by Channel and Landing Page

Segment entry for Google submitted on 8/4/2017 5:17:09 PM by Tim Wilson

Some channels we can quickly and directly influence (paid search, paid social, display, email, etc.), while others are more difficult to quickly impact (organic search, organic social, direct, etc.).

At the same time, updating content on a page is one of the most easily modified (internal politics and systems notwithstanding) aspects of a site.

So, once you've identified the top (influence-able) channels and the top landing pages for those channels, a few quick segments to isolate the traffic from a specific channel and to a specific landing page then enables you to explore that traffic through any set of reports: flow navigation, devices, exit pages, site search terms, etc.

This segment typically makes the most sense as a visit-based segment with a simple "And" condition using Default Channel Grouping (or a Custom Channel Grouping or Medium) and Landing Page as shown in the figure (Link 1)

RELATED: Link 1

View all entries in the Demystified Library
DEMYSTIFIED LIBRARY Segment Library Test Library Analysis Library Technical Library Full Library
Filter by Platform Adobe Google Other/Agnostic All Platforms
Sign In